The unveiling of the latest English rose from David Austin, was one of the highlights (definitely, our personal highlight) of the RHS Chelsea Flower Show Press Day on Monday 20th May 2024. The Chelsea Flower Show is the plant and garden world's version of the Oscars and highlights the pedigree of gardening skill and talent of the UK.
Our marketing team also spent Monday at the RHS Chelsea Flower Show Press Day – at the David Austin Roses immersive stand (GPC046) nestled in the heart of the Great Pavilion and visiting our partners (including the NGS, Terrance Higgins Trust and last year’s Best In Show winners Horatio’s Garden).
If you're at the show this week, we've put together a short guide on what to see (and if you just missed out on tickets, consider this a brief round-up of all things EB at the show... fingers crossed you can snap up a ticket for next year!).
David Austin Roses
Emma joined David in unveiling the latest in a long line of household names immortalised as a rose. Emma was thrilled when she discovered that David Austin wanted to name his rose after her.
Terrence Higgins Trust
Our friends at the Terrence Higgins Trust have created a Garden to appear at this year's show, designed by Matthew Childs and made possible by Project Giving Back. Matthew is an award-winning garden designer having designed a diverse range of exciting landscapes and show gardens.
The garden takes visitors on a journey from the fear of the 1980s through to today – THT and the mission to end new HIV cases by 2030.
For every Love is Love 1/2 Pint Mug sold we will donate £5 to support Terrence Higgins, the UK's leading HIV and sexual health charity, and their vital work
Shop HereNational Garden Scheme
The National Garden Scheme Garden at RHS Chelsea Flower Show was designed by eight-time RHS gold medal winner Tom Stuart-Smith OBE and fully funded by Project Giving Back.
The show garden illustrates the joy and associated health and wellbeing benefits of garden visiting that have been at the heart of the National Garden Scheme charity and willbe relocated to Addenbrooke’s Hospital, Cambridge, to become part of the garden of a new Maggie’s for people living with cancer as well as family and friends.
“I really do think when you first see this garden your heartbeat will go down. It’s about the calm you feel when you enter a woodland.”
— Garden Designer, Tom Stuart-Smith OBE
…having seen the garden in person, we’re inclined to agree!
Emma Bridgewater x NGS
Our exclusively designed collection for the National Garden Scheme at RHS Chelsea Flower Show 2024 was released at the Press Day on Monday 20th May.
The honeysuckle design was inspired by the NGS show garden at Chelsea 2024 with its beautiful woodland theme.
“Creating collections to support charities like the National Garden Scheme that do so much good - not just to promote the joy of gardens but also raise millions for some of the UK’s best-loved nursing and health charities - is always a pleasure.”
— Emma
The NGS Honeysuckle Collection can be bought at the NGS stand at the Chelsea Show Ground and online here.
This Bring Me Sunshine 1/2 Pint Mug features the sunset orange-yellow coloured David Austin® shrub rose named after the heart-warming Morecambe & Wise song. Emma Bridgewater will donate £5 from the sale of each 1/2 Pint Mug to the National Garden Scheme (Registered Charity Number 1112664).
Shop HereHoratio’s Garden
Over the years we’ve been lucky enough to work with some very special organisations to create beautiful mugs that help support their causes. For several years now we’ve worked with Horatio’s Garden, a charity that creates and lovingly cares for beautiful accessible gardens in NHS spinal injury centres. The gardens are vital for reflection and adjustment for people facing life-changing injuries and long stays in hospital.
The Emma Bridgewater Horatio’s Garden mugs, tea towel and apron are available to buy directly from the charity online or at their Chelsea Flower Show stand.
Chelsea In Bloom
Stop and smell the roses. Feast your eyes on the new collection in the Peter Jones Sloane Square Chelsea in Bloom window display. The coffee shop celebrates the quintessential English rose with a bespoke 200-flower arrangement that unveils a new variant bred by David Austin Roses, in the rose grower's first exhibition outside of RHS Chelsea Flower Show’s grounds. This unique flower inspired another classic: a new ceramic collection by Emma Bridgewater.
The David Austin® Rose Collection
To celebrate the coming together of these two British heritage brands, we are delighted to launch the David Austin® Rose Collection.
Shop collection